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Video Content Creation Just Got Interesting

The phrase “content is king” was rolled out in the 90s and used as a hook for every conference, trade show and event that had a passing resemblance to the broadcast industry. It was predicted that with the switch from analog to digital, demand for content would increase substantially.

What really happened was that broadcasters dropped their prices, margins were squeezed, output deals with large producers were favoured and ultimately, content became more about quantity than quality. This was all possible because the broadcasters still controlled distribution.

With the growth of the internet and the advent of YouTube in particular, this changed. Initially it was all about platforms, streaming and bandwidth, in essence, distribution. The investment dollar went into infrastructure and the race was on to capture the online eyeballs and with the growth of Google it was possible to reach your target audience in a cost effective way.

Now we have not only the physical infrastructure to get content distributed, there is also the social network layer which is really another distribution channel that empowers the individual to create and share content and the network to popularises it.

Is it time to roll out the “content is king” phrase again? I think it is and with the tools to create easily available now, a lot of people are enabled. In all of this, video content is the rising star. 90% of all consumer IP traffic will be video by 2013 according to Cisco and 64% of mobile traffic will be video. But what kind of content will be dominant. Producing new video content is not the priority of the traditional media companies, as pointed out in this article by Ashkan Karbasfrooshan and in fact it shouldn’t be their priority, that has to be the domain of a new breed of video producer who concentrates on compelling content that is accessible across all devices and is essentially interactive, from simply sharing to gaming, whatever suits the content. Add to this the perfecting of the art of online marketing and you have the new breed of video producer. Content creation just got interesting!

July 20, 2011 by SiunNiRaghallaigh Leave a comment
Blog, Business, Film Clips

Adding Music to Video

Sometimes technology can be overwhelming especially when you want to do what you feel should be a simple task, just add music to your video. However, if you don’t know how to actually do this and you decide to do a Google search, the results can vary from the complicated to the bizarre and to add to the frustration, most of the articles are several years old and you assume that technology has actually advanced somewhat since they were written.

At Tunepresto it’s all about making things easy. We wanted to make the actual task of adding music to your video a no-brainer. So, not only do you get to preview your video with our music, get volume adjusters for the music and any audio you already have on your video, you also get your chosen track combined with your video in one handy file.

Check out Tunepresto’s video on How To Add Music To Video

July 6, 2011 by SiunNiRaghallaigh Leave a comment
Blog, Business, Film Clips

A picture is worth a 1,000 words…even more with music

It is so liberating to have access to online tools that enable you to create good video content. You can shoot footage on your camera or your smartphone, upload directly to YouTube, do some editing using YouTube’s online editor, and now with Tunepresto’s fabulous new website, you can very easily add background music.  Video is so powerful, a picture is worth a 1,000 words and a picture with music does it even more powerfully. It sets the mood, even gets the emotion across. But music is very subjective, we don’t always agree on what works and what doesn’t, it is a personal thing. That’s what makes our work here at Tunepresto so interesting, learning from our customers what works and what doesn’t. We are only beginning our journey and I am really looking forward to lots of customer feedback so we can make our service more and more relevant to what you want.

It is really simple to add music to your video, simply upload your video to YouTube and then add the music via Tunepresto. You can choose from a variety of styles and tracks. We will be releasing more and more music as time goes by and remember, all the music is royalty free so no copyright hassle! Stay posted.

July 5, 2011 by SiunNiRaghallaigh Leave a comment
Blog, Business

Pitching

I am really lucky to have the opportunity to speak at the Dublin Web Summit. It has been interesting to prepare for this because with just a 3 minute slot, it has forced me to edit down the Tunepresto product pitch. There is alway the danger of straying from the point if focus is not maintained….hmm, that could also be the general mantra for running a business. Looking forward to hearing some great speakers and getting in some serious networking!

June 9, 2011 by SiunNiRaghallaigh Leave a comment
Film Clips

Burn.com Skaters

I really like this video and was challenged to put Tunepresto’s music composition software through the ringer! It certainly stood up to the challenge. I was able to create music that suits the video, starting atmospherically and building up the pace to suit the action. I used the Retro Tech style and applied the fade in an out feature at strategic points. Once I was happy with the resutls I simply saved it as a QuickTime video and uploaded! All in all, it took me less than an hour to create.
Siún Ní Raghallaigh, CEO Tunepresto

September 9, 2010 by SiunNiRaghallaigh Leave a comment